Serena Williams has come a long way since her debut at the 1998 US Open. Over the past three decades, she has solidified her status as one of the greatest athletes of all time, winning an impressive 23 Grand Slam titles and taking on the role of a mother to two daughters. In addition to her remarkable tennis career, Serena has also ventured into the world of beauty, launching her own makeup brand, WYN, in April of 2024.
Reflecting on her beauty and skincare routine during her early days in tennis, Serena admits that she didn’t have much of a skincare regimen back then. However, she emphasizes the importance of wearing sunscreen daily, a habit she has maintained throughout her life. Over the years, she has incorporated various serums into her routine and made sure to do her brows and eyeliner before matches.
Despite her dedication to skincare, Serena struggled to find a skin tint that worked for her. She often mixed foundation with sunscreen to achieve the desired look. Looking back, she wishes that beauty brands like her own had been available to provide the products she needed. Now, Serena switches between simple and extensive skincare and makeup routines depending on the occasion.
Serena’s Skincare Routine
With her busy schedule and frequent travel, Serena relies on a few key products to keep her skin looking its best. She swears by the Vine Vera Resveratrol Eye Collection Age Defying Eye Serum, which contains vitamin C for brighter, firmer skin. To cleanse her face and remove makeup, she uses coconut oil before moisturizing with cocoa butter.
For a deeper clean, Serena reaches for the Dr. Barbara Sturm Darker Skin Tones Enzyme Cleanser. This powder formula lathers up with water to gently exfoliate and buff away dead skin, leaving her complexion refreshed and glowing. By incorporating these products into her routine, Serena ensures that her skin remains healthy and radiant.
Serena’s Makeup Routine
In terms of makeup, Serena’s daily routine includes products from her own brand, WYN. She starts with the Featuring You Hydrating Skin Enhancing Skin Tint with SPF 30, which provides lightweight coverage and sun protection. Serena then applies a touch of concealer to brighten any areas that need extra coverage.
For a pop of color on her lips and cheeks, Serena reaches for the MVP: Most Valuable Pigment Multifunction Lip & Cheek Color from WYN. This smudge-resistant gel is highly buildable and long-lasting, making it a versatile option for creating different looks. To complete her makeup, Serena uses the Big Vision Lengthening & Defining Tubing Mascara for bold, defined lashes.
Although Serena has worked with numerous makeup artists throughout her career, she remains open to learning new techniques and trends in the beauty industry. She acknowledges the importance of staying current and adapting her makeup routine to reflect the latest styles. As the founder of WYN, Serena is excited about the potential for beauty brands to intersect with the world of sports, creating innovative products tailored to athletes’ needs.
Looking to the Future
As Serena continues to evolve her beauty brand and explore new opportunities in the industry, she remains focused on combining strength and beauty in everything she does. With advancements in technology and the introduction of new formulas and products, Serena sees a bright future for the intersection of beauty and sports. She is eager to collaborate with athletes and introduce innovative products that cater to their unique lifestyles and needs.
In conclusion, Serena Williams’ journey from tennis champion to beauty entrepreneur is a testament to her versatility and determination. Through her dedication to skincare and makeup, Serena exemplifies the importance of self-care and embracing one’s natural beauty. As she continues to inspire both on and off the court, Serena’s influence in the beauty industry is sure to make a lasting impact.
