Rare Beauty’s Inclusive Products Revolutionize Beauty Industry Accessibility
In a world where inclusivity is often an afterthought, Rare Beauty, the brainchild of Selena Gomez, is challenging beauty industry norms by prioritizing accessibility for people with disabilities. Through innovative product designs, Rare Beauty is reshaping the way makeup is experienced by individuals like Christen Roos, Mariadeliz Santiago, Emily Davison, Terri Bryant, Makayla Noble, and Brittany Wisowaty.
Christen Roos: A Personal Struggle for Inclusive Packaging
Christen Roos, a 37-year-old from Canada born with a rare genetic disorder affecting her arms, has faced numerous challenges in everyday tasks. Makeup, in particular, has been a source of frustration until she discovered Rare Beauty’s liquid blush. The thoughtful design features, like a circular lid for easy twisting, have revolutionized her makeup routine, making it more accessible and empowering.
Mariadeliz Santiago: Advocating for Inclusivity in Beauty
Santiago, who has Schinzel syndrome, emphasizes the importance of inclusive leisure activities like makeup. She highlights the lack of representation for disabled individuals in the beauty space and praises Rare Beauty for setting a new standard in the industry. Santiago believes that all individuals deserve to feel beautiful and confident, regardless of their abilities.
Emily Davison: Navigating Vision Impairment in the Beauty Industry
Emily Davison, who is severely sight impaired, sheds light on the challenges faced by vision-impaired individuals in the beauty industry. With limited accessibility tools like Seeing AI, Davison struggles to distinguish shades and navigate complex makeup palettes. She applauds brands like Charlotte Tilbury and Estée Lauder for their efforts in creating accessible products for people with vision loss.
Terri Bryant: Universal Design for Inclusive Beauty
Terri Bryant, a makeup artist diagnosed with Parkinson’s disease, founded Guide Beauty to promote universal design in makeup products. By incorporating features like thick handles and ergonomic applicators, Guide Beauty aims to make makeup more accessible for individuals with disabilities. Bryant advocates for a collaborative design process that includes diverse perspectives to create products that cater to a wide range of users.
Makayla Noble: Finding Empowerment Through Makeup
Makayla Noble, paralyzed from the chest down after a cheerleading accident, finds solace and empowerment in her makeup routine. With the help of Guide Beauty’s products, Noble navigates her makeup application with newfound confidence and independence. Makeup serves as a creative outlet and source of joy for Noble, allowing her to express herself despite her physical limitations.
Brittany Wisowaty: Advocacy for Accessibility in Beauty Spaces
Brittany Wisowaty, a cosmetologist with chronic illnesses, advocates for greater accessibility in beauty spaces. She highlights the challenges faced by individuals with disabilities in accessing beauty services and products. Wisowaty emphasizes the potential for brands to attract loyal customers by prioritizing inclusivity and creating products that cater to diverse needs.
In a world where beauty standards often exclude marginalized communities, Rare Beauty’s commitment to inclusivity is a beacon of hope for individuals with disabilities. By championing accessibility and universal design, Rare Beauty is paving the way for a more inclusive and empowering beauty industry.
