Christen Roos, a 37-year-old from Canada, faces challenges in her daily life due to a rare genetic disorder that affects her arms. Makeup, in particular, has been a struggle for her until she discovered Rare Beauty’s inclusive products. The makeup line, created by Selena Gomez, features packaging that is easy to open and use, making it accessible to people with disabilities like Roos.
Roos shared her positive experience with Rare Beauty on TikTok, which led to a viral video and critical conversations about inclusivity in the beauty industry. Other individuals with disabilities have also praised Rare Beauty’s products for their unique features that cater to a variety of needs, such as matte finishes for better grip and easy-to-press buttons.
While Rare Beauty has not conducted official testing on the accessibility of its products, its emphasis on ease of use and inclusivity has resonated with many consumers. Selena Gomez, who has lupus and experiences mobility issues, has created products that are not only user-friendly but also cater to individuals with dexterity limitations.
Beyond Rare Beauty, individuals like Mariadeliz Santiago, Emily Davison, Terri Bryant, Makayla Noble, and Brittany Wisowaty have highlighted the importance of accessibility in the beauty industry. From inclusive packaging to makeup brushes designed for ease of use, these individuals are advocating for a more inclusive and welcoming beauty space for people with disabilities.
Through their advocacy and support, they hope to encourage other beauty brands to prioritize accessibility and inclusivity in their products. By engaging with the beauty industry, individuals with disabilities can find empowerment, confidence, and joy in expressing themselves through makeup.
As the conversation around inclusivity in the beauty industry continues to grow, it is essential for brands to listen to the needs of all consumers and create products that are accessible to everyone. By working together, we can build a beauty community that celebrates diversity, inclusivity, and individuality.
