Le Creuset, a well-known brand in the cookware industry, has launched a new color for their pots and pans – a pale purple shade called “shallot.” This new color has sparked some debate among the staff at BuzzFeed News, not about the quality of the brand or the appeal of the color, but about the choice of name.
Some were confused by the name “shallot,” as it didn’t seem to match the color of an actual shallot, which has a white-and-purple interior. However, after some discussion, it was agreed that a shallot is indeed a lighter, more gentle purple than a red onion.
The launch of this new color was seen as a nod to millennial culture, combining the popular trends of millennial pink and Alison Roman’s caramelized shallot pasta. The pastel hue is perfect for an Instagram-ready kitchen aesthetic and is likely to appear on many wedding registries.
Le Creuset’s cookware is known for its durability and quality, with products made in France from enameled cast iron. Despite the trendiness of the shallot color, the brand’s reputation for timeless products remains strong.
So, whether you’re a seasoned cook or a newbie in the kitchen, the new shallot line from Le Creuset offers both style and substance. And who knows, maybe in the future when trends change, you’ll still be happy to have a quality product that has stood the test of time.